《无人深空》开发商逃过一劫 索尼高管力挺

admin 2017/9/25 12:30:31

来源： http://www.polygon.com/2016/11/30/13791782/no-mans-sky-false-advertising-results

英国ASA（Advertising Standards Authority）调查后认为开发商Hello Games在STEAM页面的宣传没有违规，并表示STEAM页面上总体效果与实际游戏相一致

附几张受宣传打动玩家的常见剧本

退款12/32/55/134 次都被拒绝，依然不妥协与开发商战斗到底
11年中初次尝试退款就给了你，以及之后的百余次再也不想看到你了

事前误导性画大饼，虚假宣传，游戏出了要素不全，系统大量BUG，前后机制不连贯
唯一好处是可以截图装一装
等等，为什么听上去这么似曾相识

In September, the ASA kicked off an investigation into the way the game was advertised on Steam after receiving 23 complaints about ten or so specific features that were said to be missing or not the same as what was shown in the ads for No Man’s Sky.The ASA spoke with Hello Games which provided video the team captured and video players captured to refute the complaints, according to the ruling.

《无人深空（No Man’s Sky）》正式发售后，在玩家们中间引起了巨大的争议。ASA收到了STEAM玩家23次投诉，玩家认为至少十处效果与宣传不一致。之后，ASA宣布，对游戏涉嫌进行虚假宣传调查Hello Games。此次调查一经公布，在当时也是让处在风口浪尖的游戏开发商Hellogames陷入了舆论的漩涡。
　在经过调查取证之后，ASA在今日正式公布了一份详尽的调查结果，并最终认定，游戏在前期的宣传中并没有触犯相关的广告宣传条例，同时后续相关的调查也将终止。
ASA方面表示：“我们理解游戏之前在广告中使用的从游戏中获取的截图和视频，同时确认在这些宣传是为了展现产品最好的一面……考虑到以上几点，我们认为所有的包括Hellogames和第三方提供的广告宣传效果和游戏的实际玩法和素材保持了一致，同时这也没有夸大期待游戏的玩家在游戏中的体验。我们因此判定游戏的广告没有触犯相关条例。”

“We understood that the screenshots and videos in the ad had been created using game footage, and acknowledged that in doing this the advertisers would aim to show the product in the best light,” according to the findings released today on the ASA website. “Taking into account the above points, we considered that the overall impression of the ad was consistent with gameplay and the footage provided, both in terms of that captured by Hello Games and by third parties, and that it did not exaggerate the expected player experience of the game. “We therefore concluded that the ad did not breach the Code.”

虽然UK ASA对STEAM 游戏主页截图与视频的宣传告一段落，但是No Man’s Sky依然非常具有争议，并有主管宣传的业内专业人士持有不同观点，与玩家乃至分析师发生了争执。

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